Meet the Merchant: Crossroads

Restoring Hope: How Crossroads Ministries Leads the Way in Helping Women Find Their Path After Incarceration  

Today, we’re sitting down with Vicki DeMoney, Executive Director, and Sharon  Tyson, Store Manager, to learn more about how Crossroads helps women find their strength and path to Christ coming out of incarceration.  

 

What inspired you to start this organization? Can you share a bit about your background and how it led you to this work?  

Vicki: Of course! I was volunteering in prisons for about three or four years as part of the clergy. I heard stories during that time that tugged on my heartstrings immensely. Women would tell me that they made parole but didn’t have anywhere to live. Or rather, the place that they can go to isn’t safe and if they find themselves back in that environment, then they will end up in prison again. There’s an invisible, common thread connecting all of them – they just want a fresh start.  

I felt a calling by God to help these women. So, in 2008, I started a safe home for women coming out of incarceration. That home has now grown to include four homes in total, a warehouse, a store on the Canton Square, and our office space. We have two sober living homes in Canton and we’re the only ministry of our kind in the Madison County area.  

Can you describe the main program and services offered?  

Vicki: Absolutely. It all stems from trying to help previously incarcerated women have a second chance at life. The truth is that we start with a toothbrush. These women don’t have anything when they leave, so we provide all their hygiene products, clothes, shoes, etc. Once the women have their necessities, they begin the program. The program is comprised of four phases. 

The first phase is at our first home where we have sixteen beds. In this phase, they don’t get a cellphone or internet. Their priority is to heal because most of the time, after being incarcerated, you’re just not going to be thinking clearly. Most reoffend within the first 90 days of getting out, so having them in this bubble of an environment is helpful. I have a lot of ladies tell me that they would have probably gone back if it wasn’t for the Phase 1 program. 

Like I said, this is the phase where women’s physical and emotional wellbeing are at the forefront. In prison, a woman’s health can deteriorate drastically. People are under the assumption that the state takes care of them, but that is far from the truth. Women are not afforded mammograms, pap smears, or necessary check-ups. We have women come out of incarceration with various kinds of cancer, broken bones, diabetes, and other medical issues. Extreme tooth decay (due to hygiene neglect and lack of dental care) is also seen. Therefore, our top priority is to get them the medical help they need. On average, every new resident needs four to five doctor appointments as soon as they arrive.  

After they graduate Phase 1, they move to the house that Sharon Tyson, our house and store manager, runs. We call this Phase 2. In this phase, they receive a cellphone and start working, but they are still held to a high accountability. They begin learning financial literacy and how to save money. More freedoms are offered, but it’s still tightly governed. After a while, if they’ve done well there, they move on to Phase 3. In phase 3, the girls share a living space but have their own bedroom.  

Sharon:  I also must mention the other services/classes we offer. We’ve partnered with Holmes Community College, who provide the girls with resources to create a resume, learn how to have a successful job interview, and receive college credit for the classes they take. On Monday – Wednesday, we offer a wide range of classes and extracurricular activities. These range from bible study, finance and art classes, to a Pilates class. We have guest speakers, whether it’s a pastor or an individual that wants to share their story and testimony to the women, come as well. All the girls have group counseling, receive a mentor, and have one-on-one therapy sessions. We like to offer a variety of classes to help them find their path to healing because if you don’t do that necessary work on yourself, then you are going to continue to have destructive habits and hurt people.  

Once the women graduate the program, do they continue with Crossroads or venture out on their own?  

Vicki: MDOC mandates that the girls graduate from the initial four-month program. However, I have girls that have been with me for four or five years now. This shows me that our organization is truly helping these ladies. I know we’re making a difference not just with this generation, but generations to come. If I can help a mother change her life, then in turn, she can be an example for her children and change their lives as well. If people can see the value in that, then they can see the value in what we’re doing.  

What have been some oft he biggest challenges in running this organization?  

Vicky: I would say one of the biggest challenges we face is funding. I’ve had the opportunity to speak with legislators who set the budget for The Department of Corrections, whom we receive a small grant from. Due to the low amount of funding we receive, I’ve tried to convince them to increase the amount of time they can help me support these women. I’m not sure if that got anywhere, but we tried and will continue to keep pushing. 

Sharon: We partnered with Musee’s around ten years ago, as well as various restaurants around town that employ the women and teach them job skills. I’ve found that finding more businesses (that aren’t fast food chains), that want to partner with us to allow the girls to work during the day has been a bit difficult. 

I’d love to hear more about the stores you’ve opened and how the Crossroads’ mission influences these establishments. How long have you had a flagship store on The Square, and what made you choose Canton as the location?  

Vicki: We’ve been on the square since Christmas of 2013. Our first location was in the Gowdy’s building on the corner. We’re now located in the old Buttross store. The Buttross’ have owned the store since 1910. Previously, it was a dry goods store, and they had never subleased it to anyone. We’re eternally grateful they opened their hearts and store to us, as we were able to really expand Crossroads once we moved to our current location. I chose Canton because when God called me to this ministry, He called me here. It felt right and like we would be embraced with open arms. We want to get more involved with Canton when it comes to ministry and supporting local churches and the community. 

As for the Crossroads store, I would consider us more of a resale store. We don’t call ourselves a thrift store. In saying that, we do offer clothing and other merchandise at very low prices – including furniture, rugs, knick-knacks, antiques, one-of-a-kind pieces, and so much more. We truly feel like we’re a ministry to the community for many reasons. Our customers are very loyal to us. The store is only open three days a week (Thursday through Saturday, from 10 AM to 4 PM) because our ladies are in class Monday through Wednesday. We have a warehouse where we store a lot of the large furniture that is donated to us. It’s open Friday and Saturday from 10 AM to 3:30 PM. I’m so proud of how far our store has come. Sharon Tyson, our store manager, has really risen to the challenge of making the store great in so many ways. 

Sharon: It has been a pleasure to do this work. The girls in our program can work at our store and our warehouse, where they are able to learn a lot of job skills. When they first start, they’re able to pick out clothes, and they are just in awe as they now have the ability to dress up and feel good about themselves.  

I’ll often post some of our available inventory on social media. People see those posts, come into the store, and are just amazed by what we have. To reiterate what Vicky said, we don’t sell low-quality products, but people are still able to purchase amazing brands at low prices. On one side of the store, we have a five-dollar bag sale, where you can fit about a dozen items inside a bag and get some amazing clothing brands at an incredible discount.  

What are your future goals for Crossroads?  

Vicki: I would love to be able to provide more housing for the women to be able to make their own. Group living can be a challenge. My dream is to have a large piece of property to build tiny homes on for them to rent. 

Quality employment opportunities with different companies/industries is something I would love to see more of. A lot of companies will not hire those that have been incarcerated. They are truly missing out on some remarkable people. We are extremely grateful for companies like

Musee’s, Keifer’s in Madison, Boo’s BBQ & Wendy’s in Gluckstadt, and Quality Cleaners in

Canton that have partnered with Crossroads to hire our residents. We can’t thank them enough. 

All in all, my main goal is to really change the mindset of how the ladies perceive themselves, how others see them, continue to demonstrate the love of God, and increase the ministry tenfold, which in turn, will help so many. 

“Help those In Need.”

“Heal the Broken.”

“Hope for Peace.” 

Meet the Merchant : The Daily Scoop

Meet the Merchant : The Daily Scoop

Scooping Up Tradition: How One Family-Owned Ice Cream ShopSweetens the Heart of a Small Town

The Daily Scoop is a beloved ice cream shop nestled in the heart of Canton, Mississippi, on the picturesque Canton Square. This charming establishment has become a local favorite, offering a delightful array of ice cream flavors made with high-quality ingredients. Known for its welcoming atmosphere and friendly service, The Daily Scoop has established itself as a go-to spot for both residents and visitors looking to enjoy a sweet treat in a cozy, nostalgic setting. Its presence on the historic square adds to its appeal, making it a standout destination in the community. 

We’re super excited to be sitting down with you today. As you’re a familyowned business, can you tell us more about your family and how The Daily Scoop was born?  

 We are the Danaher family, consisting of David & Suzanne along with our children Alley, Damian, Kenzie, & Pete. We made the move from Michigan to Mississippi in 2002. Since relocating, we have embraced our new home with enthusiasm, building a strong sense of community and forging numerous lasting friendships. Mississippi has truly become a cherished home for us, where we continue to create joyful memories.

Why did y’all decide to open The Daily Scoop? 

We started The Daily Scoop in Canton because of our deep appreciation for the community and a desire to offer the best ice cream to its residents and surrounding areas. Our mission was to create a welcoming space where people could gather and enjoy high-quality ice cream. By embedding ourselves in the heart of Canton, we aimed to contribute to the local charm and provide a sweet spot where everyone could come together and savor delightful treats. 

 

 

When did you first open your doors? What kind of goods do you offer, and are there any events you’re a part of that you’d like to highlight? 

We opened The Daily Scoop on October 14th, 2021, with a mission to bring delightful ice cream experiences to the residents of Canton, Mississippi and the surrounding areas. Since our opening, we have proudly served the community by offering a range of delicious ice cream flavors, hot chocolate, coffee, cookies, rice Krispy treats as well as other sweet treats. We enjoy participating in local events and our ice cream can be enjoyed at popular gatherings such as the Canton Flea Market, Canton Christmas Lights, Ladies Night Out, Upstairs Downtown, and Trick & Treating on the Canton Square, helping to sweeten these cherished community occasions. 

 

 

What would you say are the key elements to starting and running a successful business? 

At The Daily Scoop, the key to our success lies in our unwavering commitment to exceptional customer service. We pride ourselves on creating a welcoming environment where every customer feels valued and appreciated. Our focus on personalized attention and friendly interactions ensures that each visit is a pleasant experience, making our ice cream shop a cherished part of the Canton community. 

 

 

How did you decide to open The Daily Scoop on The Square? What makes Canton special as the home of your business? 

We decided to open The Daily Scoop on the Canton Square because of the city’s unique charm and its close-knit community. The historic square provided the perfect backdrop for our ice cream shop, allowing us to connect with locals and immerse ourselves in the vibrant, welcoming atmosphere that defines Canton. The sense of community here made it an ideal location to create a gathering place where residents could enjoy our delicious ice cream and share in the town’s special character. 

 

 

What do you hope to see in the future for small businesses, especially in Canton? 

We hope to see Canton businesses continue to grow together, collaborating and supporting one another to strengthen the community. By working in harmony, we believe that local enterprises can collectively contribute to a vibrant and thriving environment, enhancing the town’s charm and fostering a sense of unity. Our vision is for Canton to flourish as a close-knit community where businesses and residents alike come together to build a brighter future for everyone. 

 

 

What advice would you give to a fellow entrepreneur just beginning their journey? 

The advice I would give to an aspiring entrepreneur is to dive in head first and follow your dreams with determination. Embrace the challenges and opportunities that come your way, and trust in your vision and abilities. The journey of entrepreneurship is filled with learning and growth, and pursuing your passion wholeheartedly can lead to incredible rewards and personal fulfillment. 

 

 

Where do you hope to see your business in five years? 

In five years, we envision our business making significant strides by expanding into new ventures within the hospitality industry. Our goal is to leverage our experience and success in the ice cream sector to explore innovative opportunities and enhance our offerings. By embracing new business avenues, we aim to broaden our impact, continue delighting our community, and contribute to the evolving landscape of hospitality. 

Meet the Merchant: Sulm’s Gifts

Meet the Merchant: Sulm’s Gifts

A Legacy Reimagined: How Erin Noble Brings  Southern Flair to a Historic Mercantile with  Sulm’s Gifts

From its roots as an old mercantile store, Erin Noble has turned Sulm’s Gifts into a beloved  destination for Southern style and charm. In this interview, she talks about her journey and offers  practical advice for other entrepreneurs looking to make their mark. 

Tell me a little bit about yourself. How did Sulm’s Gifts get its start?  

My name is Erin Noble and I run Sulm’s Gifts on The Square. When I was in High School, I  worked at the Chancery Clerk’s office in the summer. Later, I went to college for interior design,  but that career path was a bit hectic, so I decided to go into general business. During Christmas,  I would wrap presents at several businesses around The Square. 

Originally, Sulm’s Gifts was an old mercantile store that was opened in Canton in the early  1900’s. At the time, it was just a general mercantile store, and most of the fixtures in the store  today are the original ones. The mercantile stayed in business until the late 1970’s. A Sulm’s  niece, Janet Dowdle, opened it back up as a gift store, and it was the only true gift store around  here at the time.  

Janet ventured to another family business in Ridgeland, so she was going to close Sulm’s Gifts.  The thought of that made me so incredibly sad because of all the history it holds. So, I went  home and told my husband, “I think I want to buy a gift store.”  

I bought Sulm’s Gifts in October of 1985, the week before the Canton Flea Market, and have  been here ever since. Our 39th anniversary will be this October.  

What makes Sulm’s Gifts special?  

I think Sulm’s Gifts uniqueness makes the store stand out and is what sets us apart. We aim to  be very personable, and a lot of customers have told me that they feel at home when they walk  into the store. I try to find things that not every gift store has. Many of the items we sell are  made here in Mississippi. I also try to display the inventory in a way that customers can visualize  how to set up the items in their home.  

What do you hope to see in the near future for small businesses in Canton?  

I want Canton to flourish and grow. Canton has a lot to offer, and for a small town, we really try  to provide exceptional customer service. I just hope for more life to brighten our town and The  Square area.

What advice would you give to budding entrepreneurs?  

My advice to aspiring entrepreneurs would be that you have to be willing to put a lot of time  into your business. You must be dedicated and willing to provide great customer service, as well  as offering something unique that makes customers want to walk through your front door. 

Meet the Merchant: FARMHOUSE

Meet the Merchant: FARMHOUSE

Crafting Comfort: Inside the Vision and Success of Renee’ D’Agostino, Owner of Farmhouse

With a keen eye for detail and a love for creating beautiful spaces, Renee’ D’Agostino founded Farmhouse and has since built a successful home goods store on the Canton Square. In this interview, she discusses her path to entrepreneurship and the key factors behind her store’s success.

Tell me a little bit about yourself, Renee’! Where are you originally from?

My name is Renee’ D’Agostino. I was born and raised in Atlanta, Illinois. I attended Illinois State University and then transferred to The University of Nevada Las Vegas. While in Las Vegas I worked in the golf industry and became submersed in that industry. I worked in golf, including for the PGA TOUR event here in Mississippi, until 2016. I am married to Tom D’Agostino and have one son, Cooper, who is a 5th grader at MRA. I enjoy family, fostering animals for local shelters, projects, and dreaming up what else I can experience before I’m too old.

How did you become an entrepreneur? What was that journey like for you?

When I think back to my childhood, I remember always moving my room around every weekend, helping my Dad, Mike, with construction projects around the house and my

Mother, Carol, was like Pinterest before it existed. My grandmother was a business owner, and I think I was just destined to be an entrepreneur. I didn’t ever think it was possible for someone like me to open their own business, so for years it was just a thought. I was

working in the golf industry when things started to change, and it was just the perfect time for me to make my exit and go for what I had been dreaming of.

Tell us a little bit about Farmhouse. When did you first open the store?

Originally when I opened the Farmhouse, July 8th, 2016, my plan was to sell some of the beautiful farm tables that my husband, Tom, makes and some goods I would get at market. Little did I know my clientele had a different idea. Before I knew it people were requesting furniture and rugs and all kinds of things I didn’t really think about carrying. Throughout that year, I started ordering different items and trying different things with our clientele. In September of 2017 I purchased our current location due to outgrowing our original space. Purchasing a historic building in Canton has been an experience I will never forget.

I will never forget my first look at the building. People were like, “what a mess, what are you going to do with this?” The very first time I walked out of that building I had a vision of what I wanted “Farmhouse” to look like. My dad, Mike, and my uncle, Rick, came from Illinois to help remodel the building. The entire remodel took approx. 4 months, and I couldn’t have loved the result more. Some of our most popular items are furniture, home décor and lighting. We always enjoy the Flea Market days as it brings customers in that have become like family after all these years. I would have to say though, Christmas is my favorite. Each year we close the store for 5 days and turn the store into a magical wonderland. We always have our Christmas in place prior to the fall Flea Market.

What would you say are the key elements to starting and running a successful business?

I’m honestly not really a businessperson like most should be that own their own business. I honestly believe that prayer, grit and resilience will take you a long way. I have been so

blessed with a staff that understands what my vision is, and they all have a special way of making our clients feel welcome. I truly believe you must have amazing staff to have a

successful business in this world today.

What made you decide to open Farmhouse on The Square? What makes Canton special as the home of your business?

Tom and I lived outside of Canton, and I remember driving through The Square from time- to-time thinking, “why aren’t there more businesses?” I always knew that if I ever was to pursue my dream it was going to be on the Canton Square. I wanted to give all I had to making the Square more visible to people and desirable to shop at.

What do you hope to see in the future for small businesses, especially in Canton?

I would love to see more support from our governing body. I feel like Canton is a special

town with a beautiful square that has so much potential. I would love to see the buildings that are vacant and unkept to be taken over and beautified.

What advice would you give to a fellow entrepreneur just starting out?

My advice would be if you dream it, you can do it. Take that from someone that never thought this could be my life…. It can.

Where do you hope to see your business in five years?

I hope to see the Farmhouse still servicing clients on the Canton Square and hopefully doing better than ever!



Meet the Merchant Elegant Designs, Handwritten Dreams: Meet Shalondria Hill, the Creative Force Behind Open Invitation Stationery

Meet the Merchant Elegant Designs, Handwritten Dreams: Meet Shalondria Hill, the Creative Force Behind Open Invitation Stationery


Meet the Merchant Elegant Designs, Handwritten Dreams: Meet Shalondria Hill, the Creative Force Behind Open Invitation Stationery. Today,we’re sitting down with Shalondria Hill–female entrepreneur and owner of Open Invitation Stationery located on the historic Canton Square..In this interview, Shalondria offers her wisdom and expertise–in how one can build rapport with clientele,to the steps you must take when it comes to building a business from the ground up in small town Mississippi.

Open Invitation Stationery – 171 W Peace St., Canton, MS, 39046

It’s lovely to be sitting down with you today, Shalondria! I’m eager to learn more about your business and how you’ve grown to be where you are today. Can you start off by telling me a little bit about yourself and how your business began? What inspired you to take the leap into this industry?
Of course! I’m thrilled to be sharing my journey. My name is Shalondria Hill. I’m from Jackson but currently live not too far from the Canton Square. By education, I’m a social worker and worked in the social work field for over 20 years. When I got married, I made my own stationery for my wedding. I enjoyed crafting and over the years, friends and acquaintances asked if I could make custom stationery for them, and it flourished from there.
In 2016, I transitioned out of my career in social work and began working fulltime for myself. I’ve now had this business for over twenty years. As the years have gone by and my business progressed, I grew outside of the space my home could allow. So, I needed to find somewhere that could accommodate all my equipment, which led me to where we’re based today. I eventually landed here in Canton and April 1 st marked my first anniversary of opening the store. I have to say, it’s been a heck of a year.

What were some of the initial challenges you faced when transitioning out of your career in social work to start your own business?
It was challenging for me because social work was all I had ever known. I was used to working for others and with others. I loved the company I worked for, but it was very demanding. My office was open seven days a week, 24/7. I was the director of the agency, so I was always on call. My husband nudged me to "retire", and after three months of praying while resisting, I gave in. The first year was a hard transition because I was working from home, my children were in school and my husband was at work, so it was very quiet. I didn’t have much social interaction during that time, which fueled my need to seek out other local creatives.

Are there any resources or support systems you found particularly helpful in achieving that need to engage with other creatives?
I definitely was able to find what I was longing for. My goal was to meet others and learn from them, whether it was how to market a business or things I could do to home in on my skillset. I happened upon a group called the Rising Tide Society. They’re a nonprofit organization led by a board of directors who are passionate about supporting small business owners. The group welcomes small business owners and creatives to share their diverse perspectives and skills to create an environment that fosters professional growth. I found the Jackson Chapter of the organization and joined. We met once a month to discuss different topics that were geared towards helping us improve our business, and finding that community helped me immensely in not feeling alone on my journey.

(Read more about The Rising Tide Society here):
Rising Tide Society | Small Business Community

Another group that helped me tremendously, beyond measure is The Society for Creative Founders. This group and the amazing women that call themselves alumni, poured into me, inspired and motivated me. That deserves an entire interview by itself!

What would you say were the key turning points that aided your journey in the right direction?
Being open and truthful about what I needed to succeed most definitely propelled me in the right direction. I didn’t go to school for art, nor graphic design. I was teaching myself along the way, and if I couldn’t find what I needed to learn online, I may have been hesititant because of the cost but I paid a professional in that area to teach me. That's called investing in yourself. Getting over the feeling of being inexperienced or scared and being able to ask for help was key.

I absolutely relate to that! Getting out of your own way is the best thing one can do. How do you stay innovative in your designs and offerings? Are there any upcoming trends or new products you’re excited about?
Staying innovative in our designs involves a combination of research, creativity, and client feedback. We continuously monitor industry trends, attend conferences, and draw inspiration from various sources, including fashion, art, and nature. One upcoming trend we’re excited about is the use of luxe mediums other than paper for our designs. We’re currently experimenting with interactive and 3 dimensional elements in our design process.

What sets your stationery products apart from others in the market? Do you have any signature products or collections that you’re particularly proud of?
At Open Invitation Stationery Boutique, our commitment to quality, personalization, and creativity sets us apart. Each piece is designed with meticulous attention to detail, ensuring that every element reflects the unique personality and theme of our clients' events. We use professional equipment and only the finest materials, including premium paper stocks, luxurious envelopes, and elegant embellishments, to create stationery that feels as special as the occasion it represents. Our designs are not only beautiful but also thoughtfully crafted to be cherished keepsakes, ensuring that our clients and their guests will remember the special day for years to come.

How do you approach customer service and building relationships with your clients?
Customer service and building relationships are at the core of what I do. I believe in a personalized approach, taking the time to understand each client's needs, preferences, and vision. From the initial consultation to the final delivery, I try to maintain open and transparent communication, ensuring that our clients feel supported and valued throughout the process. I offer guidance on design choices, etiquette, and even event planning referrals and tips, going above and beyond to make their experience as seamless and enjoyable as possible. Many of our clients become repeat customers and even friends, which is a testament to the strong relationships we strive to build.

Can you share any memorable stories or feedback from customers that have particularly touched you?
Absolutely! One memorable story comes from a couple who had a special vision for their wedding stationery. They wanted to incorporate elements from the location of their destination wedding. We designed an invitation suite that resembled a passport, included a "boarding pass", complete with a custom monogram and laser cut and engraved airplane as a suite embellishment.

Additionally, what made our relationship so special to me was that we had NEVER met! They didn't live in-state, our consultation was over the phone and when I asked how they heard about me, it was from a relative who had seen some work I had done for a celebrity fundraising event.

To add, even though they approved the design concept, they requested I mail their invitations to their guests, a luxe service we provide. The majority of their guests actually saw the final production of their invitations before they had. The bride called me, overjoyed with all the compliments received. Their guests raved about the unique and sentimental invitations, which added a special touch to their wedding day. This feedback touched me deeply and reinforced my passion for creating personalized and meaningful stationery.

Another memorable moment was with a client who had experienced a significant loss in her family shortly before her wedding. She wanted to honor her late mother in a subtle yet meaningful way. We incorporated her mother’s favorite flower into the invitation design, along with a heartfelt quote that held special significance to the bride. When she saw the final product, she was moved to tears, expressing how much it meant to her to have her mother’s presence felt on her special day. The gratitude and emotional connection I felt from this experience was truly unforgettable.

These stories remind me of the profound impact my work can have and inspires me to continue creating beautiful and meaningful stationery (and gifts) for all of life’s special moments.

Those are such beautiful, touching stories. It really shows the impact a business like yours can have – you can really touch people’s hearts. Open Invitation Stationery has grown exponentially in a relatively short amount of time. What are your future goals for your business?
In general, I would like businesses to be more helpful to each other in creating a community that is supportive of everyone in it. I hope to see more events created by local business owners as well. I ask every customer who comes into the store where they’re from, and I can count on my hands the number of people that live here and shop local. I do have faithful customers that are locals and shop with me, so I’ve developed a relationship with those clients over time, but the majority are not local to this area. I would love to see that change in the future.

What advice would you give to someone looking to start their own business, particularly female entrepreneurs?
Specifically, to other women, I would say to just get out of your head. I wish I could tell my younger self that when I first began this journey. I would tell her to put herself out there and don’t be self-conscious or anxious about taking a risk. You have what it takes. The financial aspect can be daunting, but you don’t have to start out huge. Start out small and grow from there. It took me several years to get to where I am today, and I don’t know what tomorrow holds, but while I’m here, I am going to relish in the moment and try to make it the best that I can.